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Like Harry Beck's tube map, Penguin Books was one of the most successful British design projects of the 1930s. Designed in 1939, Egon Riss' birch plywood 'donkey' was an elegant response to the question of how to store a growing collection of the new 'paperbacks'.

It is manufactured in London by Isokon Plus, the continuation of the firm owned by Jack Pritchard, one of Britain's pioneering patrons of modern architecture and design.

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