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Being the great-granddaughter of the psychoanalytic pioneer, Sigmund Freud, and inimitable artist, Lucian Freud, who also designed her fashion house’s logo, it is no wonder that Bella Freud tells her stories with unmatched irreverence and creativity. The London-based designer’s quintessentially British style quickly garnered cult status and appointed her as the ‘Queen of Cool’.

Beginning her career working for another British icon, Vivienne Westwood, Freud first embarked on her fashion journey through working at Westwood’s Chelsea store. After enriching her fashion and tailoring knowledge in Rome, she went back to work for Westwood as her assistant. Admiring her refusal “to keep fashion in a box”, you can see the same mindset in Freud’s designs. Biba, Jaeger and Stirling Cooper comprise a list of more renowned brands Freud enhanced with her avant-garde eye.

Igniting further worldwide discussion about fashion and identity, both major themes throughout Freud’s life, she tells The Conran Shop that it “is everything, it is the barometer to guide you – especially with taste”. Our offering of Bella Freud product encompasses hand-poured candles, rare oil-blended fragrances and delightfully scented matches, each complete with Freud’s signature touch of playfulness.

Ginsberg Is God Eau de Parfum

Named after Allen Ginsberg, designer Bella Freud’s unisex fragrance is inspired by "the tousled headed poet surrounded by books and papers, the scent of green leaves and spring drifting in through the open windows”.

Beautifully scented, the perfume is enriched with black pepper and elemi and infused with sacred woods and resins that act as the scents for temples and gods. To help you achieve an inner sense of serenity, the fragrance is accented with notes of wormwood, moss and leather.

Products by Bella Freud

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  1. Lion Scented Matches
    Bella Freud
    £12.00
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