Informed by its Japanese roots, the brand centres around the 'Tokyo Slow' ideology of honouring the journey as much as the destination; taking in the sights, scents and sensations of each ride. Each bicycle is the answer to the cycling demands of city folk, driven by aesthetic and designed to be 'quick, comfortable, and beautiful enough to hang in your living room.' Packing reduced wheel sizes and lightweight steel frames, tokyobike models fit into small spaces and accelerate more efficiently than the average bicycle.