BRAND

Combining energetic healing with mastery perfumery, Vyrao is the first brand of its kind. Founded by Yasmin Sewell, an Australian-born, London-based creative director and tastemaker, the wellness brand channels scent as a potent tool for wellbeing. A twist on the Latin for ‘green’, the Vyrao name is inspired by growth, transformation and elimination. 

Following a fruitful career in the fashion industry, Sewell employed her creative eye and talent for what the Japanese call kuuki wo yomu, meaning ‘reading the atmosphere’, to foster the Vyrao brand and community. The brand uses ingredients specifically chosen to weave feelings with the highest vibration into each scent, prompting energetic healing through plant and flower remedies. 

The Conran Shop’s collection comprises candles and fragrances, with every bottle of Vyrao fragrance containing a supercharged Herkimer diamond crystal, known to clear, amplify and raise energy. As Sewell herself says, “Everything we do at Vyrao is about raising our sense of positivity, joy and good feelings”; discover more about the visionary on the Journal.

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