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  • Designed exclusively by Magnus Long for The Conran Shop


  • Upholstered in premium grade tan leather


  • Signature crossed legs and cross stitching



Magnus Long is a British industrial designer based in London working within furniture, product and lighting design. His award-winning Cross Leg Lounge Chair was designed in 2015 and made exclusively for The Conran Shop.

Awarded for Excellence in Design by Design Guild Mark 2015 – recognising excellence and innovation in British furniture design – the idea for this chair came about from wrapping Post-it notes around and into cones to create a supple but stable shell for the seat.

The form of the cone developed into a bean-like shape to express a warm and inviting place to sit. The addition of multi-density foams build the fluid form and supreme ergonomics of the Cross Leg Lounge Chair. A high strength tubular steel frame supports the shell and the back legs cross over, giving the chair both its name and a unique detail.

Crafted in Italy, the shell is exquisitely upholstered in supple, superior grade tan leather by artisan masters in leatherwork. Distinctive, oversized criss-cross stitching has been used on the visible seams of the seat to showcase its striking outline and make it a true statement piece for any room or work space.

Magnus Long

Magnus Long is a British industrial designer based in London working within furniture, product and lighting design.


As head of Magnus Long Design Studio, Long works with a growing list of brands engaged with manufacture, craft and engineering. Influenced by changing human behaviours and industrial processes the studio’s work looks to simplify complexity in pursuit of elegant solutions which are positive, understandable and relevant to their audience.


Long was a founder of the award-winning collective Viable London and an Associate Lecturer at Central St Martins University. His seminal work was the iconic Standing Hanger, exhibited in Milan in 2005 and later at the Design Museum together with his collective.


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