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Designer

Magnus Long

London-based designer Magnus Long has created furniture and lighting for design institutions such as Modus, Hitch Mylius, Lerival, Deadgood and The Conran Shop. Long aspires to create ‘useful and insightful designs that connect people with beautiful craft and engineering’.

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London-based designer Magnus Long has created furniture and lighting for design institutions such as Modus, Hitch Mylius, Lerival, Deadgood and The Conran Shop. Long aspires to create ‘useful and insightful designs that connect people with beautiful craft and engineering’.

The Conran Shop

Having graduated from Nottingham Trent University with a degree in Furniture and Product Design, Magnus Long went on to become a member of award-winning design studio Viable London. Going on to establish his eponymously-named studio in 2012, Long’s first solo design project was the Bend Bench for Modus. Today, his portfolio includes the Massimo Sofa, the Bloom Table, the Quiet Range and the Turned & Spun Pendant Light.

The Conran Shop launched an exclusive collaboration with Magnus Long in 2014 and created a collection that includes original designs such as the Cross Leg Chair, the Wivvy Shelving Unit, the Workshop Console Table and the Stix Dining Table. The extensive collection was released to widespread acclaim and garnered awards from The Furniture Makers’ Company. The Cross Leg Chair won the 2015 inaugural ‘Jonathan Hindle Award for Design Excellence’ from Design Guild Mark.

Cross Leg Lounge Chair Legacy Tan Leather

Cross Leg Lounge Chair Legacy Tan Leather

This award-winning Cross Leg Lounge Chair was designed in 2015 by Magnus Long and made exclusively for The Conran Shop.

Awarded for Excellence in Design by Design Guild Mark 2015 – recognising excellence and innovation in British furniture design – the idea for this chair came about from wrapping Post-it notes around and into cones to create a supple but stable shell for the seat.

The form of the cone developed into a bean-like shape to express a warm and inviting place to sit. The addition of multi-density foams build the fluid form and supreme ergonomics of the Cross Leg Lounge Chair. A high strength tubular steel frame supports the shell and the back legs cross over, giving the chair both its name and a unique detail.

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Products by Magnus Long

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