You have no items in your basket.

Eau De Parfum GPS 23’ 34”N



Handcrafted in a unique process by Haeckels, the Eau de Parfum GPS 23’ 34”N is an aromatic snapshot, cataloguing local elements and botanicals such as fresh seaweed, chalk reef and seawater to reflect the surroundings of the Haeckels laboratory.

Designed on a sunny 25th March in 2014, this Eau De Parfum is named after the exact map reference at which it was created. An aromatic snapshot of the coastline, the uninhabited bay invites sand and salt to cling to the skin while aromas of fresh seaweed, chalk reef and seawater are punctuated with cliff-top grass, black lovage and white flower scents. 

Based in a clifftop laboratory in Margate, Kent, Haeckels handcrafts each of its products, formulating and distilling them from local botanicals that offer the best antioxidant properties.

Founded in 2012 by volunteer beach warden Dom Bridges, Haeckels sets out to showcase the incredible natural ingredients the coast has to offer.


Top: Aromatic and clean

Heart: Intense green sweetness

Base: Bitter resinous musk


  • Created at a specific map reference from surrounding botanicals
  • Blended by Haeckels in cliff-top laboratory in Margate, Kent
  • Fragrances of seaweed with aromatic and clean top notes


100 ml

Customer Service

Click & Collect
It’s as simple as it sounds. A complimentary service, select either our Marylebone or Chelsea store at checkout and we’ll contact you when your order is ready, within just 2-5 working days.
Let us do the lifting. With our two-man furniture delivery service from £60, door-to-door tracked delivery from just £5.95, and international shipping to over 70 countries – what more could you wish for? If you're ordering furniture, we will contact you with a delivery time slot, which you then have the option to change to whenever best suits you. For all other deliveries, we’ll provide you with a unique tracking number so you can follow your order’s journey from us, to you.
0DFE5D9A-92E1-46A8-B28A-8DA9694C5245 Questions?

We’re here to help. Whether you’re seeking a bespoke service, or would like to know more about our products, simply get in touch at or call 0344 848 4000.

Do you wish to change sites?

You are now leaving our UK website. If you wish to remain shopping on this site please select 'No' below.

If you wish to shop on our EU website please select 'Continue' below.