You have no items in your basket.

Eau De Parfum GPS 23’ 34”N



Handcrafted in a unique process by Haeckels the Eau de Parfum GPS 23’ 34”N is an aromatic snapshot cataloguing local elements and botanicals such as fresh seaweed chalk reef and seawater to reflect the surroundings of the Haeckels laboratory.

Designed on a sunny 25th March in 2014 this Eau De Parfum is named after the exact map reference at which it was created. An aromatic snapshot of the coastline the uninhabited bay invites sand and salt to cling to the skin while aromas of fresh seaweed chalk reef and seawater are punctuated with cliff-top grass black lovage and white flower scents. 

Based in a clifftop laboratory in Margate Kent Haeckels handcrafts each of its products formulating and distilling them from local botanicals that offer the best antioxidant properties.

Founded in 2012 by volunteer beach warden Dom Bridges Haeckels sets out to showcase the incredible natural ingredients the coast has to offer.


Top: Aromatic and clean

Heart: Intense green sweetness

Base: Bitter resinous musk



  • Created at a specific map reference from surrounding botanicals
  • Blended by Haeckels in cliff-top laboratory in Margate, Kent
  • Fragrances of seaweed with aromatic and clean top notes


100 ml

Customer Service

Price Promise

If you find what you’re looking for, elsewhere for less, we will always match that price.

Learn more


Call us on 0844 848 4000 or email us

Do you wish to change sites?

You are now leaving our UK website. If you wish to remain shopping on this site please select 'No' below.

If you wish to shop on our EU website please select 'Continue' below.