Handcrafted in a unique process by Haeckels, the Eau de Parfum GPS 23’ 34”N is an aromatic snapshot, cataloguing local elements and botanicals such as fresh seaweed, chalk reef and seawater to reflect the surroundings of the Haeckels laboratory.
Designed on a sunny 25th March in 2014, this Eau De Parfum is named after the exact map reference at which it was created. An aromatic snapshot of the coastline, the uninhabited bay invites sand and salt to cling to the skin while aromas of fresh seaweed, chalk reef and seawater are punctuated with cliff-top grass, black lovage and white flower scents.
Based in a clifftop laboratory in Margate, Kent, Haeckels handcrafts each of its products, formulating and distilling them from local botanicals that offer the best antioxidant properties.
Founded in 2012 by volunteer beach warden Dom Bridges, Haeckels sets out to showcase the incredible natural ingredients the coast has to offer.
Top: Aromatic and clean
Heart: Intense green sweetness
Base: Bitter resinous musk