Since its foundation in 2007, It's Nice That - the print, digital and event-based creative platform - has become one of the industry's loudest editorial voices, spreading creative inspiration to over one million individuals each month. Sharing many of The Conran Shop's core values, through its innovative and considered approach to storytelling, It's Nice That aims to democratise design by communicating the industry's most exciting and engaging work.
The fit was natural when the two brands first collaborated on the 2016 project 'A Load Of Jargon.' Thanks to its success, the relationship has continued, producing an ongoing series of projects, product collaborations and events, including 2022's 'Meet Me in the Metaverse' for the London Design Festival.
London Design Festival 2016
The project brought emerging artists and designers together with local design-led brands, including G.F. Smith, Hato Press and South East Print Studio, to produce engaging, thought-provoking artworks for exhibition in The Conran Shop's iconic Chelsea store windows.
9th June 2017
As one of the official sponsors of Here London, It's Nice That's annual creative conference held at the Royal Geographical Society, in 2017, The Conran Shop helped welcome a series of talented and exciting speakers, including Christopher Raeburn, Juno Calypso, George Hardie and Noma Bar.
London Design Festival 2017
We invited designers Arc Two, Howling Hands and the writer Michael Crowe to stage the aftermath of the fictitious 'LT Meillassoux.' Taking over the Chelsea windows, it included a workshop with artist Charlotte Mei who hand-painted small ceramic sculptures; the project also included a capsule collection of in-store merchandise.
Signing up as a primary sponsor in 2018, The Conran Shop supported It's Nice That's event series, Nicer Tuesdays, which invited four emerging creatives to present their practices to over 400 audience members on the last Tuesday of every month. With tickets selling out in seconds, it is well worth keeping an eye out for our upcoming events.
London Design Festival 2022
The year marked 20 years of the London Design Festival, and we celebrated with it's Nice that for double the fun with 'Meet Me in the Metaverse.' Taking over our Chelsea windows, the immersive installation saw six future-facing artists reimagine some of our new-season furniture into never-before-seen virtual creations.