The Pantone Colour Institute has named the newly created PANTONE 17-3938 Very Peri as its Colour of the Year 2022. The first time that a colour has been invented specifically for the honour, the happy blue hue was chosen for its power to ‘embrace this altered landscape of possibilities’.
The selection process for Colour of the Year requires thoughtful consideration and close analysis of colour trends. Pantone’s Colour Institute experts search for new colour influences in films, emerging artists, fashion, design, popular travel destinations and socio-economic conditions. Influences may also be found in new technologies, materials, textures and even worldwide sporting events.
Dissatisfied with the options available to epitomise the year ahead, Pantone invented an enticing new lavender-blue shade for its Colour of the Year 2022, PANTONE 17-3938 Very Peri. The fresh yet calming colour is a happy, warm blue with undertones of energetic and exciting red, bringing a novel perspective and vision of the classic blue family.
Pantone says of its choice, ‘Veri Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa… Encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Veri Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions’.
Periwinkle is a colour of humble origins. Named after a flower of the same name, also known as vinca or myrtle, it has historically symbolised faithfulness and trust, and the plant has been employed as a medicinal herb in many cultures.
In the design world, the calming hue is often used in the home either as a focal point or a pop of colour. A fitting choice for children’s rooms, the shade also blossoms in a kitchen or living room setting, creating a soothing yet invigorating environment. Adopted by the likes of Claude Monet and Edgar Degas, the pigment was a favourite amongst the Impressionists for enlivening bodies of water or softening intimate scenes.