Adding this item will move the items currently in your basket to your wishlist

Designer Q&A: Bella Freud

A London-based designer with quintessentially British style, Bella Freud knows a thing or two about staying chic in the city. Her irreverent designs have garnered cult status, having been sported by style-barometers such as Alexa Chung and Kate Moss, and this week, we talk fashion, fragrance and keeping a sense of humour with the 'Queen of Cool' herself.

 

Bella Freud

Bella Freud. Photo credit: Mary McCartney

 

In fragrance and fashion, there is a focus on characters throughout your work - Jane, Ginsberg and the 1970s punk scene – what is the significance of creating an identity?

Identity is everything, it is the barometer to guide you - especially with taste. Each perfume is based around a different character and that character's identity, which I invent but which then becomes real and defines the perfume. Jane would never be bourgeois but she is still a homemaker, albeit in a pair of tiny shorts rather than a housecoat.

 

There is a definite sense of wit and playfulness about your perfumes, logos and illustrations – how important is keeping a sense of humour in design?
I like to amuse myself with the words and what they mean to me. I like finding words that evoke feelings about things I care about.

 

Bella Freud candles, available at The Conran Shop

Bella Freud candles, available at The Conran Shop

 

What should be our main considerations when choosing a fragrance?
I think the consideration should be to find something in a fragrance that reflects your deepest, hidden self, while also compounding your identity. It should make you slightly fall in love - with yourself.

 

What is your earliest fashion memory?

When I was 11 I remember an older girl in the house we lived in going to London and coming back with clothes I actually longed for - they were from Biba.

 

What is your favourite fashion moment or era?
I like the Edwardian era, I find that tight, buttoned up look very sexy; the smallest disarray is like a striptease.

 

Are there any up-and-coming designers you are excited about?
I love Molly Goddard's work, she is brilliant and so effortless. Also Grace Wales Bonner is great, I love her influences.

 

 

Bella's complete range of candles and fragrance is available online from The Conran Shop, and a capsule collection of Bella Freud jumpers is available in store. 

Subscribe to Our Newsletter

Subscribe to Our Newsletter

Be the first to hear about the latest news, events and product launches directly from the home of iconic designs and future classics.