Ahead of Korean Thanksgiving and the official start of the full-blown holiday season, we opened the doors of our latest store in the uber-stylish, award-winning Gangnam district of Seoul, South Korea.
Launched in partnership with the Korean department store, Lotte, the new store spans two colossal floors in what used to be the flagship store’s multi-storey car park. Working with Lotte and local suppliers, the Conran Shop’s creative team collaborated with esteemed architecture and interior design studio, Conran & Partners, to bring this unique design vision to fruition.
Housed on the ground floor, or the first floor if you’re in Korea, is the unrivalled collection of everyday life-enriching products, including tech, utility and kitchen. Beautifully displayed by use, against a pristine white lab-like backdrop, the arresting spectrum of forms and colours adds to the overall store experience that is recognisably Conran. In contrast, the furniture and lighting floor is much darker and features richer textures. The contrast between the two floors has been likened to the ‘yin and yang’, appealing equally to Seoul’s prosperous design aficionados and the city’s growing community of young creatives.
In addition to the retail space, the store includes the Orby Café, after Sir Terence Conran’s middle name, VIP rooms, luxury bathroom facilities and a library. The café is designed with enduring elegance and furnished with a selection of classic pieces by Hans J. Wegner for Carl Hansen & Søn – all available to buy in-store. Like our stores in London, Paris and Japan, the Gangnam store’s walls act as part gallery and part ideas board. In celebration of its opening, the first floor boasted a 17-metre mural created by the British artist, illustrator and designer, John Booth. In addition to his mural, Booth presented a range of products exclusively for the launch.
As the new Conran Shop becomes part of the culture within the Seoul design scene, the collection will evolve to showcase more local design, which will in turn filter back through the business, enabling The Conran Shop’s European audience to discover some of the most creative, life-enhancing designs coming from Korea today. In June 2020, the store was recognised by Design Week, winning the coveted Retail Interiors award.