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LDF16 | In Conversation With Isabel + Helen

To celebrate London Design Festival, design partners Isabel + Helen have transformed the windows of The Conran Shop Chelsea, as part of our collaboration with It's Nice That, to create the interactive installation of industry buzzwords: 'A Load of Jargon'.

We spoke to the design duo about their playful and colourful concepts and how they decided to enhance the space with their ideas. 

A closer look at 'Easy Win' and 'Going Viral' from 'A Load of Jargon'

A closer look at 'Easy Win' and 'Going Viral' from 'A Load of Jargon'

 

Who do you hope your work appeals to in particular?

Everyone and anyone who has been told 'to think outside the box' or asked ‘but what is the wow factor?’

 

How did you adapt your style to work with the windows at The Conran Shop Chelsea?

Our bold, stripped back aesthetic lends itself well to The Conran Shop, so it felt like a natural match. The brief was to go big, to shock and surprise, which were fantastic limitations to work to.

 

'A Load of Jargon' in the front windows of The Conran Shop Chelsea

'A Load of Jargon' in the front windows of The Conran Shop Chelsea


Typical industry buzzwords and phrases adorn the walls

Typical industry buzzwords and phrases adorn the walls

 

What would you consider your greatest inspiration for the installation as a whole?

Visual storytelling played a big part in this particular project, as well as a lot of our other work. For this installation, we looked at straight talking artists, such as David Shrigley who makes satirical comments on everyday situations and human interactions. ‘A Load of Jargon’ uses 3D visual puns to poke fun at relatable over-used phrases that litter our emails and presentations.

We also watched a few episodes of Catchphrase to get into the right frame of mind - applying the 'say what you see!' approach to each of our five sculptures.

 

Isabel + Helen's 'Thinking Caps' sculpture

Isabel + Helen's 'Thinking Caps' sculpture

 

How did you bring the concept of ‘A Load of Jargon’ to the forefront of this project?

Filling the walls with an endless list of jargon really hits home the extensive use of these buzzwords within our industry. Hopefully there is a phrase in there that everyone can relate to!

 

A closer look at the 'A Load of Jargon' collection, available at The Conran Shop

A closer look at the 'A Load of Jargon' collection, available at The Conran Shop

 

How would you like to see attendees interact with the installations?

We hope people will don their ‘Thinking Caps’ and go on the ‘User Journey’ we have created for them! Its an opportunity for the industry to laugh at itself during London Design Festival.

 

Unfortunately London Design Festival 2016 is now over. However, you can find out more about The Conran Shop's events and LDF19 activities here

 

The 'Big Idea' sculpture in the window of The Conran Shop Chelsea

The 'Big Idea' sculpture in the window of The Conran Shop Chelsea

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