#LDF17 | In Conversation with Isabel + Helen

As part of our #LDF17 festivities, design partners Isabel + Helen have transformed London-based distillery Our/London’s four new vodka infusions into unique sculptures inspired by each ingredient, to be exhibited in the windows of The Conran Shop Marylebone.

We spoke to the design duo about their playful processes and went behind the scenes to discover how they transform their ideas into reality. 

 

Images courtesy of Isabel + Helen

 

This installation has Our/London Vodka at its centre. Did the planning process start with the two of you raising a glass?

The design process all started with a bottle of infused vodka, the best way to begin a project!

 

What were your goals for this project? Who do you hope it appeals to?

Quite simply to reveal the raw ingredients at the heart of each infusion.

 

Images courtesy of Isabel + Helen

 

Your work is characterised by its bold and colourful aesthetic. Is that something you can create from a bottle of clear liquid?

We often approach a brief trying to find the most straightforward solution, the best way to communicate an idea as simply and as directly as possible. With this particular brief, we just swapped the bright colours for the raw ingredients.

 

Images courtesy of Isabel + Helen

 

What’s been the best thing about using Our/London Vodka as a stimulus?

The simplicity and the stripped back nature of their brand. Also, their enthusiasm and eagerness to work with local artists from all disciplines.

 

Images courtesy of Isabel + Helen

 

Visit our events page here for a complete round up of our #LDF17 events and save the date to see Isabel + Helen’s creations, opening on 20th September at The Conran Shop Marylebone.

Shop Our/London’s four new infusions here and discover the distillation for you.