Faced with the challenge of reimagining Danish design classics in denim, Hiut Denim Co. have updated some of Kaare Klint and Hans Wegner’s most iconic designs with contemporary fabric accents, exclusively available at The Conran Shop.
Featured in the windows of our Marylebone store across London Design Festival, we spoke to Hiut Denim Co. to learn a little more about their collaboration with Carl Hansen & Søn, the processes behind the pieces and the history of their artisanal jeans workshop.
Tell us a little bit about the origin of Hiut Denim Co.
Our town in a remote part of west Wales used to have Britain’s biggest jeans factory. It employed four hundred people for forty years, then in 2002 the factory closed and four hundred world class makers had nothing to make. We started Hiut Denim Co. to get all of their jobs back.
What is it that makes Hiut Denim pieces so unique?
Everything starts with using the best ingredients. Our Grandmasters have two hundred years of experience in making jeans between them. Malcolm Gladwell talks about doing ten thousand hours to become a Grandmaster in chess, our Grandmasters have done up to fifty thousand hours. So, by default we are in the elite makers of jeans in the world.
Plus, because we are a direct-to-consumer maker, we can buy the highest quality denims in the world. We have the craft skills and we use the very best ingredients, that is what makes us so unique. We are not in business to make the most jeans we can, just the best ones we can.
How did the collaboration with Carl Hansen & Søn come about?
They got in touch with us and asked if we would be interested. Those are the kind of emails you hope for.
What would you say is the most important step in the Hiut crafting process?
There are 75 different processes involved in making a pair of Hiut’s... and we only have to be world class at 75 of them.
Unfortunately London Design Festival 2018 is now over. However, you can find out more about The Conran Shop's events and LDF19 activities here.