This London Design Festival, The Conran Shop has partnered with Pinterest to create a landmark Pinstallation in our flagship Chelsea store. Showcasing an amazing maze of sculptural ceramic-topped pins alongside real-life inspiration, the installation invites visitors to explore an entirely new way to discover design.
With #LDF18 just around the corner, we spoke to Scott Rogers, Pinterest’s Creative Director, to discover a little more about his approach to design and the collaboration between Pinterest and The Conran Shop.
What's your favourite thing about Pinterest?
My favourite thing about Pinterest is that it’s a place for you to focus on yourself, your interests, your future, your life. On Pinterest, you are the focus - not others.
At its heart, Pinterest helps everyone feel creative. It’s a platform that helps people of all interests and backgrounds live more creative lives - whether you’re decorating your dream home, discovering the accessory that completes your work space, or even cooking dinner for your family.
Over time, we’ve seen the more people sign up for Pinterest, the more they see how useful it is for their lives. And while they may initially come because they're interested in one area - like what to cook or how to decorate - they quickly see that Pinterest is a source of ideas for their whole lives. I find that energising.
What makes the collaboration between Pinterest and The Conran Shop so special?
The Conran Shop and Pinterest share a natural connection around considered curation and inspiration. While The Conran Shop provides its customers with a curation of the latest contemporary products and iconic designers from around the world, Pinterest is a platform of more than 100 billion ideas curated by humans and surfaced to users through computer vision technology and machine learning.
The synergy between the two brands is that both serve up possibilities to people that they might not have known were possible – that’s what makes the collaboration so distinctive and special.
How do you separate your analog and digital worlds?
Sometimes our “always on” culture has a hidden cost of a disconnection from the “self”. I try to make time to stay connected to myself, my interests and put the creative things I’m discovering in the world to use, both online and offline. One way I separate my two worlds is to use Pinterest as inspiration on my commute to fuel my analog hobbies that I do when I get home: boating, woodworking and curating my vintage taxi meter collection.
Do you have a favourite classic design, or a designer you’ve always admired?
A quarter of my heritage is Swedish, so from a young age I have been exposed to Scandinavian furniture and mid-century modern lines. When I first earned enough money as an Art Director to have my own apartment, the first piece of furniture I bought was a vintage Eero Saarinen oval coffee table that I used as my sketch table. It still sits in my living room today, but now it's usually hidden under my kids’ drawings of ‘taco dude’ and their origami characters.
What do you hope visitors will take away with them after exploring the in-store installation in The Conran Shop’s Chelsea store?
People don’t always have the words to describe what they want, nor how to describe their tastes. Pinterest is solving this with a platform that is visual, personal and actionable across thousands of interests. Our mission is to help you discover and do what you love. And, our mission is only complete when you take action on the ideas you discover.
We hope that visitors will not only be inspired by the ideas they discover and engage with throughout the installation, but also how they are able to take action on those ideas to personalise their spaces in a way they never dreamed possible.
Unfortunately London Design Festival 2018 is now over. However, you can find out more about The Conran Shop's events and LDF19 activities here.