After Pantone’s annual announcement of its Colour of the Year, The Conran Shop delves into the reasons why Living Coral, a vibrant yet mellow hue, has been predicted as the colour that’ll dominate the design industry over the next year.
Described by Pantone as an “animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”, Living Coral is inspired by the natural pigmentation seen in healthy seabeds.
A peachy orange hue, Living Coral, also named PANTONE 16-1546, resembles a momentary reprise from the onslaught of social media and digital technology. Deemed by Pantone to symbolise a sociable and spirited nature that welcomes light-hearted activity, the vibrant colour highlights our innate need for optimism, joyful pursuits and playful expressionism.
The world’s leading authority on colour, Pantone’s Colour of the Year has helped to shape a whole host of design industries for the last twenty years. From fashion and home furnishings to graphic design and textiles, the annual announcement has proven itself as an integral part of any design calendar.
The colour is carefully selected by a group of experts at Pantone’s Colour Institute who analyse trends and scour the globe to find new colour influences. Providing a striking contrast to typical colour schemes, Living Coral was carefully chosen by Pantone’s experts after an in-depth analysis of a range of mediums.
Trained to look at macro influences from around the world, the experts at Pantone’s Colour Institute keep a keen eye on catwalks, films, cars, travel destinations, art collections, social media and street style to spot hues that are becoming increasingly popular.
Already seen on the catwalks at Prada, Marc Jacobs and Acne’s spring 2019 shows, the golden-orange hue of Pantone’s Living Coral is undoubtedly going to feature prominently throughout the year.
Explore The Conran Shop’s Living Coral edit here.