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Tour de France fever hits The Conran Shop

If you’ve stepped into The Blue Room within our stores (Chelsea, Marylebone and Paris) or browsed online, you’ll know that we’re flying the flag for France with our latest collection: A Season in France.

Now it seems the rest of Britain is swept up in French fever as the Tour de France kicks off in England for the opening three stages of this year's edition of the world's most demanding bike race.

While hosting the Tour de France in the United Kingdom may seem a little confusing to some, we can’t think of a more apt place. From Yorkshire’s breathtakingly beautiful cycle routes to London’s city dwellers making the most of their commute, Britain is fast becoming the new cycling heartland of Europe.

So what better time to indulge in some environmentally friendly wheels. New York City based Martone Cycling Co. – founded and designed by Lorenzo Martone – blurs the line between fashion and design to produce an unforgettable range of men’s and women’s bicycles.

Martone Cycling Co. know what cycling urbanites want from their bike: substance with style. The monochromatic frames are available in five colours (black, white, red, silver and gold) and finished with the brand’s signature red bike chain, which adds serious kerb appeal.

Each bike features a basket built into the handlebars to make your life easier from work, gym, home, weekend farmer’s market and beyond. Constructed from high-quality materials and ever reliable, these stylish models transition from daytime commute to evening city riding with ease.

The company’s ethos is about creating a product that looks just as good in your home as it does in the street. Even in the smallest apartment a Martone Cycling Co. bike can be displayed proudly on a wall or in your living space as it’s a design piece – a functional sculpture that needn’t be hidden away.

However, it’s not all about standing out in a crowd as their bikes are built to endure city life and commuting in demanding urban settings. There’s more than meets the eye as each bike is powered by SRAM's innovative duomatic gear system, which automatically adjusts and changes gears based on the speed you're riding. It’s an entirely unique riding experience and one you'll only encounter with Martone Cycling Co.

A whole new world of cycling that suits your personal style awaits. Visit our stores to try a Martone Cycling Co. bike or browse the complete collection online.