The Conran Shop x Pinterest 

With LDF18 around the corner, an exciting transformation has been underway in our flagship Chelsea store.

The very first time that Pinterest has collaborated with a brand in the UK on this scale, the partnership has debuted with a landmark installation; expect a maze of sculptural pins alongside real-life inspiration and a completely new way to discover design.

With updated icons, new editions and future collectibles on show, join us to experience the world of Pinterest.

This immersive shopping journey unlocks a whole new world of inspiration via your phone. Harnessing innovative NFC micro-technology, the experience merges online and offline worlds. See something you like? Just tap with your smartphone and add it to your personalised Pinterest board. Want to know more? Scan the product’s Pincode to reveal a Pinterest inspiration board. Plus, the adventure doesn’t end in our Chelsea store; your bespoke Pinterest board will ensure you can learn even more about your favourite pieces from the comfort of your own home or even on-the-go.

With more than 200 million people using Pinterest every month around the world to discover and save ideas, and more than 17 billion home interiors Pins on the platform, Pinterest has become an unparalleled source of inspiration for people to discover and save new ideas for personalising their spaces. Welcoming the world of Pinterest into The Conran Shop means welcoming a new level of possibility for discovering design inspiration in our flagship showroom.

Our exclusive design collaborations and creations will be hidden within the Pinstallation, with never-before-seen editions by Vitra, Artek, Knoll, Carl Hansen & Søn, Getama and more to uncover. Iconic designs by Charles & Ray Eames, Kaare Klint and Hans J. Wegner have received contemporary transformations, while Matthew Hilton and Samuel Wilkinson have designed new lighting and furniture exclusively for The Conran Shop. Each unique piece has its own story to tell over on our exclusive Pinterest boards and this year, your smartphone is the key to discovery.

Join us this London Design Festival for the opportunity to unlock design like never before.

Discover our exclusive LDF boards on Pinterest