On Tuesday 14 November, in at the heart of Gangnam, Seoul, The Conran Shop unveiled its 12th global location – a new milestone in our mission to curate and champion iconic design from around the world.

The new South Korea outpost is spread over two sprawling storeys in a standalone space connected to Gangnam’s Lotte Department Store, rivalling The Conran Shop’s London Chelsea flagship in terms of size, with 24,000 square feet of retail space. Joining an existing roster of stores, the new location introduces Korea’s rapidly evolving lifestyle market to The Conran Shop’s fundamental vision of the modern, curated home.